||Anthropogenic environmental impacts can disrupt the sensory environment of animals and affect important processes from mate choice to predator avoidance. Currently these effects are best understood for auditory and chemo-sensory modalities and recent reviews highlight their importance for conservation. Here we summarise how anthropogenic changes to the visual environment (ambient light, transmission, backgrounds) affect visual communication and camouflage, and highlight implications for conservation. These implications are particularly evident for disrupted camouflage due to its tight links with survival while the conservation importance of impaired visual communication is less well-documented. Such effects can be potentially severe when they affect critical processes such as pollination or species recognition. However, when impaired mate choice does not lead to hybridization, the conservation consequences are less clear. We suggest that the demographic effects of human impacts on visual communication and camouflage will be particularly strong when: (a) human-induced modifications to the visual environment are evolutionary novel, that is, very different from natural variation, (b) affected species and populations have low levels of intraspecific (genotypic and phenotypic) variation and low levels of behavioural, sensory or physiological plasticity and (c) the processes affected are directly related to survival (camouflage), species recognition, or number of offspring produced, rather than offspring quality or attractiveness. The evidence summarized here suggests that anthropogenic effects on the visual environment might be of similar conservation concerns as those on other sensory modalities. This article is protected by copyright. All rights reserved.