||Aiming at the problem that the estimation of electric power consumption (EPC) by using night-time light (NTL) data is mostly concentrated in large areas, a method for estimating EPC in rural areas is proposed. Rural electric power consumption (REPC) is a key indicator of the national socio-economic development. Despite an improved quality of life in rural areas, there is still a big gap between electricity consumption between rural residents and urban residents in China. The experiment takes REPC as the research target, selects Dehong (DH) Dai Jingpo Autonomous Prefecture of Yunnan Province as an example, and uses the NTL data from the Visible Infrared Imaging Radiometer Suite (VIIRS) Day–Night Band (DNB) carried by the Suomi National Polar-orbiting Partnership (NPP) Satellite from 2012 to 2017, toponym and points-of-interest (POI) data as the main data source. By performing kernel density estimation to extract the urban center and rural area boundaries in the prefecture, and combining the county-level boundary data and electric power data, a linear regression model of the total rural NTL intensity and REPC is estimated. Finally, according to the model, the EPC in ethnic minority rural areas is estimated at a 1-km spatial resolution. The results show that the NPP-REPC model can simulate REPC within a small average error (17.8%). Additionally, there are distinct spatial differences of REPC in ethnic minority areas.